It's not necessary to ask a lot of questions to learn how clients make decisions ... if you ask the right ones.
Our short, interactive, electronic survey takes no more than about 5 minutes to complete. The questions are simple and clear.
Through careful psychometric design, we are able to assess not only what a client says, but also how he/she says it. We use a specially developed scoring process to translate a respondent's choices into a highly predictive score.
Each Penny response provides you with critical decision metrics you simply cannot obtain anywhere else.
• We tell you what issues matter most to this individual, and which are unimportant.
• We tell you what issues this client / prospect sees as your strengths.
• We tell you how likely the client is to buy from you or to go elsewhere.
• And we tell you what single issue you most need to pay attention to, and why.
With more than 20,000 responses collected over more than a decade, we also tell you exactly how to use those insights to expand revenue.
