OVERVIEW WHAT WE DO WHY IT WORKS THE PROOF RECENT PRESS CONTACT  
The Penny Group
the proof
Treasury Services Representative
Commercial Banker
Commercial Real Estate Broker
Manufacturing Sales Rep
Wealth Management Advisor

The Penny Group
Actionable insights into how your clients make decisions about YOU

Commercial Real Estate Broker

Result: A very-satisfied client volunteered the lead that led to my largest transaction ever.

How did The Power to Know® help?
“Every good broker knows that a successful transaction is the best source for more business. But the question ‘who else do you know who might need my service?’ typically generates ‘I’m not sure now, but I’ll let you know.’

“What The Power to Know® does beautifully is to engage a client in thinking about your strengths. I asked a client whom I knew was very satisfied to complete a Relationship Review. In our follow-up meeting, he described what he liked about our work together, and he volunteered that he’d like to tell others about me. Without my asking, he mentioned that a close friend — the CFO of a company quietly relocating from out-of-state — would probably appreciate knowing me. My client asked if he could provide an introduction.

At a lunch meeting involving the three of us, my very-satisfied client essentially made the sale for me, before there was even any property on the table. Within a month, I had closed my largest deal ever.