Imagine that each of your clients told you EXACTLY how to become his/her IDEAL provider
(and price was never mentioned)
That’s The Penny Process
Imagine that each of your clients told you EXACTLY how to become his/her IDEAL provider
(and price was never mentioned)
That’s The Penny Process
What we do:
Virtually all customer surveys are designed to answer what providers want to learn about their organizations or their effectiveness.
The Penny Process instead uncovers what clients rarely tell providers about themselves.
Most customer surveys ask the customer to evaluate prior experiences or transactions. They look backward.
The Penny Group focuses on the future, uncovering and reporting the specific actions that will ensure you become each client’s “provider of choice.”
How we’re different:
If you’ve seen the mention of “a survey” generate groans of “Not another one!” from your team and your clients, you’re not alone.
But both groups experience The Penny Process as completely different.
There are at least 5 key reasons why:
